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I’ve developed and enhanced products across all stages — from conceptualising machine learning solutions to optimising experiences for millions of users and expanding into new markets. My work across diverse industry verticals has given me strong strategic vision and broad T-shaped expertise.
LLM-Powered Audience Journey Platform
Deployed GPT-4 analytics to automate audience insights, driving real-time marketing optimization and conversion growth.
ML Engagement Suite
Built ML-agent analytics scoring user patterns, achieving 4% higher engagement through automated recommendation systems.
Price Forecasting and Margin Optimisation
Spearheaded an AI pricing engine delivering £10M incremental revenue via enhanced global promotion strategies.
Anomaly Detection Tool
Designed spike-detection tools improving audience understanding, yielding a 2% engagement boost and cost efficiency.
Promotion Planner
Created a deep-learning price tool, increasing regional promotional accuracy by 5% for global brand managers.
Narrative AI
Scaled global AI insights platform tenfold using NLP, empowering clients with actionable, data-driven intelligence.
Ad Sync Framework
Developed TV synchronisation framework with NLP sentiment analysis, delivering precise, targeted cross-channel marketing strategies.
Delivery Options Engine
Engineered fulfillment engine reducing checkout drop rates to 38% through consistent cross-channel delivery choices.
Checkout Optimisation
Halved checkout response times via service-oriented architecture, significantly boosting platform performance and customer satisfaction
Financial Reconciliation Engine
Automated multi-channel reconciliation saving 18% in VAT while improving real-time transparency and financial control.
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